Shop...shop till
you drop. Many women feel shopping is a great stress buster and almost
meditative. Marketers love it and even some Counselors have given it credibility by calling it retail therapy. However, this is primarily impulsive in nature and such shoppers who suffer from an
uncontrollable urge to shop and are called ‘Oniomaniacs’.
The Diagnostic
and statistical manual of Psychological disorders classifies such behaviour as
impulse control disorder where emotions weigh in first and heaviest in the
initial buying spree. And most impulsive actions are devoid of
reasoning. Hence reason and regret come in later. The Retailers and the Shopping Malls thrive on
such oniomaniacs and the Credit-card companies don;t complain either!
